Interview with Heels Down Media

We've been interviewed by Heels Down Media!

Building a business is like entering an Ironman challenge that lasts for years: it’s fun until you hit the part where everything hurts. We all need inspiration at some point. One thing that inspires us is talking with other entrepreneurs who are passionate and driven. In this new series, Heels Down Media brings you the hard truths from entrepreneurs who are shaking up the equestrian industry. Teal Shoop saw an opportunity to create a new, improved version of a product that horsemen and women use daily: tack cleaner. Thus, Sterling Essentials was born.
— Erin Wheeler, Heels Down Media, May 11, 2018
Posted on May 11, 2018 .

Spray Cleaning = Easy Bridle Cleaning

We've put up a new tips video on our Learn page: Spray Cleaning for Easy Bridle Cleaning!

At Sterling Essentials we are often asked, "What is the easiest and fastest way to get my bridle clean?" To answer this, we've put together a short video showing how you can get your bridle and other smaller leather tack clean in no time at all using a high quality spray-on leather cleaner. Plus, get tips on how to get the most out of your spray cleaner - make every drop work for you!

As you watch, keep in mind that you only need two things in order to make your bridle cleaning a breeze:
1. Towel or cloth
2. Your favorite spray leather cleaner product

Check in out on our Learn page or watch it here!

Posted on May 7, 2018 .

Because A Girl Loved Her Horse - The Birth of Sterling Essentials

Have you ever wondered how a product is born? Where does that first kernel of an idea come from and then how does it grow and bloom? The birth of our Sterling Essentials leather care products is a pretty fun story and is a story we were lucky enough to get to share with the lovely folks at Horse Radio Network earlier this year.

 Teal and Pierre - the sensitive chestnut!

Teal and Pierre - the sensitive chestnut!

Horse Radio Network interviewed us and put us up on their Horse in the Morning podcast! Thank you HRN!

Take a listen and hear how it all began with a love for our horses! Follow this link to the HRN podcast: (Our interview starts around minute 54:10.)

Posted on April 3, 2018 .

Restore Moldy Leather the Natural Way

One of the most frequently asked questions we hear at Sterling Essentials is, "How do you kill and prevent mold and mildew on leather tack?" To answer this, we've put together a short video with our best tips on how to give mold the one-two punch using natural ingredients and methods. No harsh chemicals or bleach needed!

As you watch, keep in mind the three major tips:

1. Clean, clean, clean = dry it out!

2. Sunshine

3. Essential Oils

Check it out!

Posted on March 19, 2018 .

A Refresh on Goals with Matt Brown

With the approach of spring and hopefully longer, sunnier, warmer, drier days of riding just around the corner it seems like a great time for all of us to revisit our goals for the year and spark some new motivation!

 Matt Brown USEA Adequan Gold Cup Advanced Win 2017 with BCF Belicoso, PC Kimmy Durr

Matt Brown USEA Adequan Gold Cup Advanced Win 2017 with BCF Belicoso, PC Kimmy Durr

Earlier this year, Matt Brown, an accomplished eventing rider and one of our ambassadors, shared his thoughts and approach to setting his goals for the year. Although an elite rider, we love that Matt's insights in this article are very approachable for the rest of us - the average riders. Matt shows us that many of the goals he sets for himself, an elite rider, are really so similar to what many of us also focus on. I particularly related to the goal to build strength and flexibility, including setting aside time to stretch before riding. A fantastic reminder!

Regardless of your level and goals, Matt's article makes a great read and can certainly help put some pep in your step to keep you marching toward your targets.

We'll even make a suggestion for one itty bitty goal to add to your set, too. Can you challenge yourself to give your tack a light, maintenance cleaning and care routine after each time you ride? This is probably the part where you start laughing! (Wink, wink, nudge, nudge). :)

Anyhow, here is Matt's article. Happy reading and best wishes for hitting all of your goals this year!

Goal Setting For a Successful Season with Matt Brown


Posted on March 14, 2018 .

Ugly Duckling Into A Swan

Isn't it amazing seeing something transform before your very eyes - the ugly duckling into the swan?

This is exactly what happened when one of our retailers, Tackroom Treasures, put our products to the test. Spoiler alert - the saddle walked away looking like new!

"Aromatherapy and instant gratification doing a cleaning task with Sterling Essentials!"  - Tackroom Treasures

See for yourself how our products brought the beauty back into this saddle!

Posted on March 9, 2018 .

Three New Retail Locations at Your Fingertips

March is definitely starting off with a bang with the exciting announcement that three additional wonderful retail stores have added our products to their shelves! Thank you to these stores for recognizing and believing in our revolutionary leather care products. We appreciate working with these fine retailers in your local areas in order to continue to bring you the quality products and service you expect and deserve.

Please stop in and check out our products at these great stores:

Saddle Up! - Middleton, Idaho

Monomoy Horse & Dog - Harwich Port, Massachusetts

Mod Equestrian - Lakewood, Ohio


Sterling Essentials March 5 2018 More Stores
Posted on March 5, 2018 .

We Made News in the Equine Info Exchange!

Sterling Essentials recently took part in a closed to the public equestrian media/trade event and received some fantastic publicity from many nationwide media producers, including the Equine Info Exchange. Receiving national coverage about our products is so very exciting, and we were thrilled to participate in this exclusive event!

 Sterling Essentials' CEO Teal Shoop, Photo Credit EIE

Sterling Essentials' CEO Teal Shoop, Photo Credit EIE

Equine Info Exchange has put together a great write-up about Sterling Essentials, as well as the other new equestrian products on the market.

Read on and make your shopping list for your next trip to the tack store!

Posted on February 15, 2018 .

Galloping in to More Stores Near You!

We are happy to share with you that with the start of this new year, you have even more shopping locations at your fingertips for picking up Sterling Essentials' products! It is our pleasure to be working with nine additional stores in order to bring you further convenience, customer service, and fantastic products.

These fine retailers are now carrying Sterling Essentials:

- Griffinbrook, LLC - Aiken, South Carolina

- The Tack Shack - Mobile, Alabama

- Agri Feed Pet Supply - Knoxville, Tennesee

- Chrysalis Acres - Freeport, Maine

- The Carousel Horse - Cabot, Pennsylvania

- Haig Point Equestrian - Hilton Head, South Carolina

- Foxtrot Embellishment - Dillwyn, Virginia

- Cross Road Tack Shop - Lebanon, Pennsylvania

- Rider's Choice Saddlery - Ronkonkoma, New York

Sterling Essentials Feb 9-2018 Map w More Stores.jpg
Posted on February 9, 2018 .