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Marketing Is A Constant Effort: Teal Shoop of Sterling Essentials

By Erin Wheeler, Heels Down Media, May 11, 2018

Building a business is like entering an Ironman challenge that lasts for years: it’s fun until you hit the part where everything hurts. We all need inspiration at some point. One thing that inspires us is talking with other entrepreneurs who are passionate and driven. In this new series, Heels Down Media brings you the hard truths from entrepreneurs who are shaking up the equestrian industry. Teal Shoop saw an opportunity to create a new, improved version of a product that horsemen and women use daily: tack cleaner. Thus, Sterling Essentials was born. 

Link: https://heelsdownmedia.com/marketing-is-a-constant-effort-teal-shoop-of-sterling-essentials/


Top Eventers’ Top Products, Part 1: Around the Barn

By Lyndsey Gruber, Eventing Nation, April 17, 2018

Whatcha gonna do with that tax refund? Blow it on horse stuff, duh! Over the next few days top Athletux Equine riders will be sharing their favorite products with us, starting with part 1: grooming, tack and tack care, saddle pads, supplements and treats.

Link: http://eventingnation.com/top-eventers-top-products-part-1-grooming-tack-tack-care-saddle-pads-supplements-treats/


Heels Down Happy Hour Podcast Episode 20: Reddit Butts & Riding on a Budget

By Justine Griffin, Heels Down Magazine, April 6, 2018

We tried out Sterling Essentials leather cleaner & conditioner. It smells SO GOOD.  | @Sterling-Essentials

Link: https://heelsdownmag.com/?p=13599

(Listen for Heels Down's review of us, starting around minute 15)


Horses In The Morning for 01-31-18 by HORSELOVERZ.com – Neurologic vs. Lame, Recent Races, and Advice for Horse People by Horse People

By Horse Radio Network, January 31, 2018

HORSES IN THE MORNING Episode 1863 – Show Notes and Links:

Link: http://www.horseradionetwork.com/2018/01/31/hitm-for-01-31-18-by-horseloverz-com-neurologic-vs-lame-recent-races-and-advice-for-horse-people-by-horse-people/

(Listen for our interview, starting around minute 54:10)


Sterling Essentials Provides Unique Leather Care

By Karen Pickering, Northwest Horse Source Magazine, June 1, 2017

New and Noteworthy, NW Horse Source Publishers Review of Sterling Essentials

Link: https://www.nwhorsesource.com/sterling-essentials-provides-unique-leather-care/