Interview with Heels Down Media We've been interviewed by Heels Down Media! Building a business is like entering an Ironman challenge that lasts for years: it’s fun until you hit the part where everything hurts. We all need inspiration at some point. One thing that inspires us is talking with other entrepreneurs who are passionate and driven. In this new series, Heels Down Media brings you the hard truths from entrepreneurs who are shaking up the equestrian industry. Teal Shoop saw an opportunity to create a new, improved version of a product that horsemen and women use daily: tack cleaner. Thus, Sterling Essentials was born. — Erin Wheeler, Heels Down Media, May 11, 2018 Read it all at: https://heelsdownmedia.com/marketing-is-a-constant-effort-teal-shoop-of-sterling-essentials/ Posted on May 11, 2018 by Teal.